Keep members engaged between classes with real fitness news.
The same health-and-fitness format that works for a chiropractic clinic — see the sample below — fits a gym just as well: real fitness news, plus your own class schedule and a member offer.
Shown above: Healthy Moves Weekly, from Wrenfield Chiropractic, a real sample issue built the same way yours would be. Wrenfield Chiropractic is made up so we can show the blend — the news in the issue is real. This same format fits chiropractors, physical therapists, gyms, yoga studios, dentists. Read the full issue
The news is written for you. This part is yours.
- 1A new class or challenge, placed as the week's one clear offer
- 2A trainer note in a real voice, not a studio announcement
- 3Real fitness and wellness news that members open on their own
Questions from gyms & fitness studios
The example shows a chiropractic clinic — does this fit a gym?
Yes. The health-and-fitness edition's "fits" list names gyms directly alongside chiropractors and yoga studios — same news, your own class schedule and offer.
Can we promote a monthly challenge?
Yes — a challenge or a free-week offer works well as the single clear call to action for an issue.
How often should a gym send this?
Weekly works best — it keeps the studio present between visits, the same way it works for other local businesses with regulars.
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