South Lake Tahoe Air Medical Service Marks 25 Years With Rebrand
REACH Air Medical Services has spent a quarter century pulling patients out of Desolation Wilderness.

REACH Air Medical Services is marking 25 years of backcountry rescue work in South Lake Tahoe, and it is doing so with a new name and look. When someone is hurt deep in Desolation Wilderness, the helicopter crew lands at a designated spot and hikes in to reach the patient. The rebrand comes as the service passes a quarter century of those missions.
Source: Tahoe Daily Tribune ↗
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Evenings at the lodge now end on the sand: s'mores kits at the front desk, blankets by the door, and the lake going quiet at dusk.
Lakeside rooms with a private deck, a fire pit on the beach, and coffee at sunrise.
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