Google Adds Free Profile Tools for Restaurant Owners
Gemini can help spot missing listing content, while direct Google posts can reach both Search and Maps.
Restaurant owners can use Google Business Profile more strategically with two free changes outlined by Michael Gnagy, a Google product manager. Gemini is being connected to Business Profile, allowing operators to ask what needs attention in their listing. The tool can review areas such as photos, videos and reviews, then identify gaps—for example, when customers have added images but the restaurant has not posted recently.
Gnagy also recommends publishing updates directly through Google Business Profile instead of relying only on social platforms. Instagram Stories may disappear before Google finds them, and content pulled from other networks may show in Search without appearing on Maps. Direct posts can be displayed in both places, where fresh updates receive prominent placement.
Google has added scheduling, multi-location distribution and recurring offers or events. Posts can also support online ordering, reservations and phone calls. Gemini’s planned Business Notebook can draw on sources such as a website or Google Drive folder, while surfacing unanswered reviews, traffic changes and profile patterns. Google says Business Profile in Gemini will remain free as the service expands from individual locations to larger chains.
- Recurring events and offers can be planned for as long as one year.
- Google posts can include ordering, booking and calling options.
- Business Notebook can use a website or Google Drive folder as source material.
- Google developed “What’s Happening” after restaurant-community feedback.
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